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This website had the following in the homepage, "Holography Box is a revolutionary POP tool that integrates various technologies to produce an unparalleled impact when a consumer makes a purchase decision at the point of sale." Our analyzers analyzed that the web page stated " Years of research had as an outcome a combination of hardware and software specifically developed and patented by Holography Box that allow to project hyper realistic images in HD with 3D appearance and maximum resolution." The website's header had Innovation in point of purchase as the most important search term. It was followed by innovative point of purchase solutions, revolutionary display, and revolutionary display system which isn't as highly ranked as Innovation in point of purchase. The next words they uses is unique display. new display was also included and could not be understood by search parsers.